Alan Aubry - Metropole Rouen Normandie — ©
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Alan Aubry

The Rouen Tourisme team

Rouen Tourisme has 30 staff members and almost as many different roles. Whether members of the public or industry professionals, many people turn to the Tourist Office for information, advice or assistance.

Take a look behind the scenes at the Rouen Normandy Metropolitan Area Tourist Office and discover the various roles it fulfils.

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Notre-Dame de Rouen Cathedral
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Alan Aubry

Our missions

Welcoming and providing information to tourists.

Promoting tourism in the Rouen Normandy Metropolis in France and abroad.

Helping to implement the Rouen Normandy Metropolis’s tourism policy.

Marketing of tourism products.

Establishing tools to evaluate tourism policy and measure tourism activity.

Contributing to the coordination of initiatives by the various partners involved in local tourism development, in line with all institutional partners.

Organization chart50KB

Chairmanship and General Management

Matthieu de Montchalin

CEO

Delphine Crocq

Executive Director

Welcoming and advising

If you step through the door of either of the two Tourist Office information desks in Rouen or Jumièges, or visit the cruise terminal at the Port of Rouen, you’ll meet one of the seven tourist advisers who welcome our visitors every year.

The role of a visitor advisor involves not only welcoming and providing information to tourists in several languages, but also suggesting activities, sightseeing itineraries and events tailored to each person’s preferences.

A shop selling local produce and specialities also enables the tourist advisors to ensure you leave Rouen with your luggage full of souvenirs.

Inform

Visitors to the Tourist Office very often obtain information through a brochure, a map, a guide or a website. To this end, the Tourist Office’s Communications team creates, updates and publishes a wide range of brochures, leaflets and flyers aimed at both the general public and professionals.

The website and social media profiles are managed by the Tourist Office’s communications team with the aim of attracting visitors, providing information and engaging with internet users about Rouen and Normandy as a destination.

To promote Rouen and the Seine Valley, the national and international press office works closely with institutions and tourism service providers to host journalists or organise press events, as well as welcoming numerous influencers to Rouen, such as bloggers, Instagrammers and YouTubers.

To carry out these various tasks, none of this would be possible without the work organised by the Marketing Department in collaboration with all the tourism stakeholders affiliated with the Tourist Office. The Marketing team is responsible for presenting the services offered by the Tourist Office, gathering practical information from each establishment and coordinating this network of professionals.

Promoting and marketing local tourism

The Tourist Office promotes Rouen and the Seine Valley worldwide. The Communications and Sales Department enhances the image and profile of our region at trade fairs. Keeping pace with the latest trends, it attracts new tourists by taking part in initiatives in pre-selected countries or by organising visits by representatives of tour operators, travel agencies and coach operators.

The Conventions Bureau, for its part, is responsible for facilitating the hosting of professional events in Rouen, such as conferences, meetings or seminars, in one of the many suitable venues available in the region.

Through its ‘Groups’ sales department, the Tourist Office is the main point of contact for all bookings of stays and tours for groups. This service enables numerous associations, school groups and works councils to discover Rouen, the Seine Valley and, more broadly, Normandy.

The Tourist Office also has its own marketing centre. This enables it to offer the general public offbeat and unusual tours, courses and workshops, as well as sports, cultural and nature breaks – or a combination of all three.

The guided tours are led by qualified tour guides who will help you discover Rouen’s history and heritage through a wealth of anecdotes.

All these activities are monitored and approved by the Tourist Office’s finance department, ensuring the organisation’s financial stability.